Policies
Cookie Notice
Upstream uses essential technologies to make the website and application function correctly.
With your permission, we also use Google Ads technologies to understand whether our advertising leads to use of Upstream. These technologies are not loaded unless you consent to marketing cookies.
What We Use
We may use cookies and similar technologies for:
essential site and application functionality
remembering your cookie preferences
measuring whether visitors from our advertising start and complete an Upstream target examination
Google Ads Measurement
If you accept marketing cookies, Google Ads technologies may be used to measure the effectiveness of our advertising.
For example, we may record when a visitor who has interacted with an Upstream advertisement goes on to start or complete a target examination. This helps us understand whether our advertising is effective.
We do not use this measurement to score, assess or make decisions about the targets you submit to Upstream.
Your Choice
Marketing cookies are optional. You can accept or reject them using the cookie controls shown when you visit Upstream.
If you reject non-essential cookies, Google Ads measurement will not be loaded and you can still use Upstream normally.
Your choice is remembered so that it can be respected across the Upstream website and application.
You can also control or delete cookies through your browser settings.
Last updated: September 2026